The graphic designer, as well as keeping a tight rein on the ownership of typography, was also able to maintain control of the digital process for quite some time too. Eager to explore the extent that these digital processes had to offer, graphic designers were quick to leap on the new wave in design technology afforded by the computer when Apple launched the Macintosh in 1984. Billed as the alternative to IBM. the Mac was the first personal computer with a graphic interface and was to revolutionise the way that people used computers. Leapt upon by innovators in the design industry, the $2500 price tag gave the user just 128KB of RAM. but nonetheless, the digital age for the designer had begun.
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