Inhouse Investment

Left out in the cold, most illustrators were unable to match the financial power thai designers could call upon. Crucially it would be straightforward economics that would hold illustration back by almost ten years from partaking in the digital design revolution. The graphic designer working for a graphic design company could be in front of a computer without any personal financial outlay. Undertaking training courses and getting up to speed with the necessary software applications, although still creatively and technically in their infancy, could also be fairly easily accomplished by the employee of even a mid-sized design company. It was good business sense for a company to buy computers and train designers accordingly.

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