Please don't make another winged Mercury. It's beeh done to death. It can be dignified or clever. We cannot use a messenger-boy device because it is not typical of the company. Our men will wear uniforms and a cap bearing our trade-mark. Please submit some rough ideas in pencil."
Take one or two of your best roughs and finish them in black and white for a line cut. Do not use halftone. Keep them very simple.
Make a flat design in black and one or two oilier colors for the design to go on the trucks.
Design a small sticker to be pasted on parcels. This will incorporate the trade-mark and the lettering, "Delivered promptly, safely, by Saunders' Snappy Service." Size to reduce to two by three inches.
Design some direct-by-mail postcards for possible use. These should be simple, original, striking.
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