Lettering communicates directly to readers by conveying the story or punch line, just as text from a book does. However, cartoon lettering differs from the text of a book or newspaper because it's actually part of the art.
Lettering is a crucial part of the overall composition. Good cartoonists make sure that their lettering complements their style and doesn't fight against it. Lettering should be easy to read but also organic; it should flow with the rest of the art. Certain types of lettering flow naturally with certain cartoon types; others clash because they "say" different things.
Cartoonists have numerous options when incorporating the lettering with the art. The following sections explain this in more detail.
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