Inhouse Investment

Left out in the cold, most illustrators were unable to match the financial power thai designers could call upon. Crucially it would be straightforward economics that would hold illustration back by almost ten years from partaking in the digital design revolution. The graphic designer working for a graphic design company could be in front of a computer without any personal financial outlay. Undertaking training courses and getting up to speed with the necessary software applications, although...

Design Navigation and Layout

The best advice for those working on their first site is to keep things simple. Nothing is more disconcerting or off-putting than a badly designed website that is difficult to navigate. Map out a simple diagram of the basic structure before work on the site begins. Identify each of the Separate areas as a box and link each box with lines to show how the viewer will navigate the site. It may well take numerous attempts to complete the diagram, but the exercise will ensure that questions...

Multipurpose artists tape

Brown tape used for stretching paper 4. Rub-down letters for applying type to analogue artwork 5. Stencils for hand-rendered type 6. Sticky putty for positioning and repositioning elements within a collage 7. Masking tape for sticking and repositioning 8. A putty rubber is a good quality pencil eraser 10. PVA glue for paper sticking and for adding to acrylic paint to make it opaque 11. Spray adhesive for accurate control when gluing 12. Good quality paper scissors 13. A steel rule avoids the...

Book Publishing

A ptoasuro from tho first page lo tho lost' Arguably, it was the book that was the first true medium for illustrators, and the relationship between written language and the illustrated image is a special one. This began with the illuminated religious manuscripts created between the 7th and 9th centuries, and continued with the birth of print in 1455. Until the invention of the camera and photography in 1839, illustration was the only form that printed images could take....

Self Initiated Illustration

Every illustrator enjoys the prospect of working outside of what constitutes the commission norm. For some it can be frustrating to find that after a couple of years of regular work, commissions start to become repetitive or even mundane. Keeping things alive and fresh can lake the illustrator into new areas of interest and can help push one or two boundaries at the edges of the discipline. Maintaining a progressive approach to illustration can be achieved by continuing to work independently in...

Advertising Fees

Once a portfolio ol work has been reviewed and the illustrator seen as potentially the right candidate for the project, a period ol negotiation will commence. Advertising fees work in a way that differs from any other sector of illustration Very rarely fir o 5-< tocr car for lerc Hwn tt prk of a 3. TV commercial stills 'Think About It' by Kia Motors Peter Fowler for Mustoes Design Agency, 2004 A project of this complexity takes time as well as extremely coordinated organisation. Normally an...

Adobe Photoshop

Photoshop is the best photo-image-editing software available no other application really matches it. Vector-based illustrators need to drop in and out of Photoshop at some point and it offers a variety of formats to save files into, all compatible with Other applications. 2. Adobe Illustrator or Macromedia Freehand Every illustrator creating digital images will need to use the services of a vector application. Drawing lines and shapes and filling objects with colour with scalable perfection are...

Mail Application

Keeping an email address book up to date is crucial, Emailing regular clients low-res attachments of recent work is a useful way of keeping in touch and providing low-cost self-promotion. Use Acrobat to create PDFs of artwork ready for print. Locked layers ensure that it is impossible for clients to meddle with your artwork after delivery. Art directors and designers are increasingly happy to accept this format of artwork. 8. Microsoft Office Create templates for letters, invoices, and address...

Maintenance Upkeep and Promotion

Just as a real-world portfolio needs constant attention, so does an on-line version. Keeping the site up to date with new work and forthcoming exhibitions and events is crucial and should not be too time-consuming. Checking that the site views welt on a range of different machines, screens and different browsers is part of the development process, but should be checked periodically once up and running as well. A website that is not promoted effectively is about as useful as having no website at...

Start as you mean to go on

Note how. when opening a new Photoshop file for instance, the Color Mode allows for a range of options - choose carefully. Set up your document correctly by working in as high a resolution as possible, and take into account how your work is going to be used. Preparing work that will be printed using the four-colour process means creating a file in CMYK. Choose RGB when your work will be used solely on-screen. This includes work for websites, TV, animation and all other digital viewing methods....

Agencies

Central Illustration Agency www.centralillustration.com Fashion Illustration Now Laird Borrelli Thames & Hudson Fashion Illustration Next Laird Borrelli Thames & Hudson Gavin Ambrose and Paul Harris AVA Publishing SA Hand to Eye - Contemporary Illustration Angus Hyland and Roanne Bell Laurence King Publishing Head Heart & Hips - The Seductive World of Big Active Gerald Saint Die Gestalten Verlag

Structure planning diagram

Before embarking upon the design yourself or commissioning the design of your website, start by making a sketch or diagram that highlights the main areas of the site. By working out the structure beforehand, you'll get a real sense of how the user will navigate through your site. Ensure that the route that they'll take is easy to follow - nothing is more frustrating than spending ages attempting to find information that is hidden away in hard-to-find places. Keep your site succinct, but with...

Fashion Illustration

For some the term illustration is synonymous with the work of fashion illustrators, despite it losing much ground to photography since its height of popularity in the 1930s. Fashion illustration has moved gradually away from documenting the work of fashion designers for magazines, although sketched images have remained the starting point for many fashion designers as they visualise on paper the structure and fabrics for the garments that they are designing. For the illustrator not trained as a...

The Computer

Basic digital requirements will always include a computer and the biggest decisions will always start with making the choice between buying a PC or Apple Mac and choosing between desktop or laptop. Personal preference will dictate which route is taken, but considering a portable machine is worthwhile. Being able to work at the studio and in the home, as well as working and making presentations on the move, is a major bonus, Laptop computers can be locked away overnight to avoid theft and can be...

Info

Facing a blank sheet of paper at the start of a new project can be the most stressful aspect of a commission. 2. Sketchbook spreads Jenni Grey, 2005 Generaring ideas is part of the illustrator's role and the first place many turn to in order to start the process is the sketchbook. A unique relationship can develop between the artist illustrator and their sketchbooks - here is a place where the communication is more personal, where the only audience is the artist themselves, and...

Using Photography

Constructed photographic montage 'Clowns - Bus Stop' for FAD Chrissie Macdonald, 2003 2. Constructed photographic montage 'Clowns DIY' for FAD Photography has long been a perfect medium for the illustrator. Used by many as a reference tool, capturing images that are recreated back in the studio or used directly in the image-making process. 3. Photographic and hand-rendered montage Rock Make Up' for Nylon Magazine Joel Lardner, 2004 4. Photographic and hand-rendered montage 'Sad Ladytron' for...

Basics

Find the materials that work for you. Try a range of products and brands, but be clear which ones give you the results thai you are happy with. There is no top brand of acrylic paint, no definitive make of pencil there are only the materials that you work best with. Whether working with spray paint and finding that a particular nozzle works in the most satisfying way, or discovering that a certain squeegee drags the ink in a more effective manner, it is about choice. Trial and error are crucial...

Resources and Reference

Pasting or sticking found' ephemera into ready-bound books is a useful way of keeping a collection of potential reference pieces in a manageable and coherent order. Illustrators need inspiration and reference material. The notion that artists pick ideas and themes out ol thin air and then create visuals without referring to real or photographed imagery is one held by some clients, but the reality is somewhat different. Every illustrator builds his or her own reference library, whether trawling...

Portfolios

Without a portfolio of work, the best publicity mail-out will be a wasted opportunity. The portfolio is the single most important asset that an illustrator needs to invest time, energy, attention to detail and finances in. Without a great portfolio working to your advantage, the next commission will be a long wait. A portfolio may appear to be simply a selection of work in a binder of some description, but that assumption could cost an illustrator a dream project. To say that illustrators live...

Test Images

With budgets and fees getting lighter as advertising agencies - the first to suffer in times of recession - demand value for money, the element of chance in a commission has been removed by some agencies. Rather than take expensive risks at visuals and artwork stage, a new system of commencing a project has emerged. Increasingly, not only does the illustrator have to win the job on merit - often against stiff competition, and provide a quotation, often for a complex set of criteria - he or she...

Content

Consider the content of your site before embarking on its look and feel. Think carefully about the job that you would like the site to accomplish. If purely a portfolio site, it may just contain images and captions but it could be a missed opportunity. Other content to include might be a short welcome introduction and then a brief biography including some information about your education, recent projects, upcoming exhibitions etc. Work out how to group your work into sections all editorial...

Media Appeal

Despite the frustrations of working in advertising, the opportunity for visual creativity outside of the norm is of genuine appeal to most illustrators. Seeing your work emblazoned across a billboard, plastered on the side of a taxi, or moving across the commercial breaks on TV is a very exciting incentive. Whilst working in this sector of the business remains elusive to many, the appeal can't be underestimated. For those illustrators who rarely step outside of editorial commissions, working...

Artistic and Editorial Control

A book requires far more financial investment from a publishing company than any output Irom an editorial publisher. In order to recoup the initial expenses and move into creating a profit, books are expected to sell for a far longer period of time than the day or the month that a newspaper or magazine is on the shelf for. Ensuring that the product suits the intended audience, continues to sell after the publication date and remains relevant and fresh are all aspects that publishers take very...

New

TheStudio NEW-online. co.uk www.new-online.co.uk G-DIAOquietblue.org www.quietbtue.org mattpatt.520iavirgin.net www.culprit-art.com www.stickernation.net www.crushed.co.uk simonrasimonpemberton.com www.simonpemberton.com pinkySmisterpinks.com www.misterpinks.com stinaiastinapersson.com www.stinapersson.com af3andrewrae.org.uk www.andrewrae.org.uk www.peepshow.org.uk www.blackconvoy.com questionsiagrahamrawle.com www.grahamrawle.com rosiescottiafastmail.co.uk www.rosiescott.co.uk...

The Right Audience

The key to positive promotion is to ensure that all communication is aimed squarely at the intended audience. Therefore, forming an up-to-date list of potential clients is as important as creating positive and worthwhile self-promotional material. The type of list can vary from illustrator to illustrator some would class a little black book of phone numbers and contact addresses as a definitive and exhaustive resource. Others, however, would claim that a database software application that...

Quoting for Work

Creating a quotation for a job will often require meticulous planning with attention to the smallest detail. It can be a time-consuming task - one good reason why many illustrators work through an agent - and the lengthy task of creating a quote will not always result in the job being commissioned. Many account handlers require rough figures to discuss with the end client and will take a range of quotes and portfolios into meetings to help decide on the right person for the job. Spending time...

The Website

Luckily, it is not a necessary start-up toot and can be added to the armoury a tittle later as a career starts to develop. Getting a website working in a useful and meaningful way, takes vision and an understanding of the medium. Before you even start to Consider your Own website, research plenty of sites by other illustrators first. Start by getting URLs from illustration organisations,- the Association of Illustrators in London has links to its members' sites. Gather...

The Brief

Much can happen between the initial briel to Ihe finished artwork. A good art director will, at the point ol offering the work, have a brief or some copy to hand and be able to talk through the project. A brief may take different formats, but should include 1 & 2. Weekly newspaper magazine The Guardian Weekend 'Karma Comedian' Ray Smith, 2003 3. Weekly newspaper magazine The Guardian Weekend Yesterday' Ray Smith, 2003 Illustrations that incorporate a technique utilising digital redrawn,...

Music Industry Illustration

For many, illustration is seen as the discipline that visualises text, but another key aspect lies in its ability to give music a visual form. For each illustrator introduced to the discipline at an early age through children's books, there is another that has found illustration as a teenager, predominantly through an interest in popular music. Music graphics have played a definitive role in shaping the way that we relate to the music that we hear, creating an identity and personality for the...

Stage One Visuals

For illustrators working on editorial jobs, the first stage of creating visuals must come quickly. Start to visualise ideas through sketching, mapping, doodling and drawing. Record initial thoughts and ideas and make notes or lists as a useful starting point. Carrying a small notebook and pen or pencil will help as not all ideas and concepts come to those at their desks, they may start to formulate on the bus. in the supermarket or at the cinema. Responding to the brief can take time, but this...

Presentation Techniques

Being prepared and organised is at the centre of creating the right impression. Arriving on time, with pen, pad and fresh breath may seem like obvious advice, but will help create a good working relationship Personal hygiene should not he an issue for discussion, being clean and tidy must be a given. Illustrators can be technophobes they will immerse themselves in the artistic creation of images, but shut themselves away from the realities and formalities of production and technology issues....

Colour Management

Start as you mean to go on and ensure that files are set up correctly before you commence a project, it is lar better to do this before getting in too deep. A common mistake is to ignore the file formats required for the production of the artwork al the design stage. Set up files for print in CMYK, this breaks colours into percentages that can be achieved from the four-colour set of cyan (CI, magenta IM), yellow IYI and black IKI and is how most Colour jobs are printed. On some occasions fifth...

Marketing the Product and the Art of Self Promotion

It is quite possible that some of the very best illustration currently being created is never seeing the light of day. It will never leave the screen or the portfolio of the person creating it, as they are unable or unwilling to engage in promoting Iheir work. Being able to market, promote and generally inform the illustration commissioners of your work is as vital to working in the field as the ability to create an image in the first place. Without a marketing Campaign, even a very simple one,...

Art Buying

Art buyers have a tendency to call in a range of portfolios from numerous solo illustrators and agents for a creative team to review before making any final decisions about the choice of artist for Ihe commission. It is also known lor clients to be shown the work of illustrators by account handlers prior to the illustrator being informed that the job is potentially theirs. This can create a useful platform for fee negotiation if the job does come to fruition, but it can also cause havoc for Ihe...

Focus Groups

Even after submission of the test, it can still take an agency and client some time to come to a final decision. Many clients unwilling to trust their instincts, decide to test the work using a Focus Group where the general public is used for market research. Illustration fares particularly badly in these tests, as the general public is generally unaware of how the discipline works Or how to rationalise its response to it. Similar to the test image is the pilch, both the paid and unpaid....

Essential

As previously discussed, illustrators work in a variety and combination of different media and most start to find the materials thai they feel an affinity for during the latter part of their art and design education. A growing understanding of how materials behave is part ol that journey, but an aspect missing in the education programmes of many design institutions is that of in-depth teaching of production issues. In order to discuss these demands, it is important to start with the basic...

Digital Portfolios

No longer just an added extra to the lealher-bound portfolio but increasingly just as important, the digital equivalent requires planning, foresight, imagination and an appreciation for the viewer's perspective. Slide shows are easy to build and use, and are readily available. Search the Web (or (reeware applications that run simple slide show presentations or purchase one that does the job, but is inexpensive. Dragging a small digital file on to an open application is as complex as the...

The Digital Divide

The graphic designer, as well as keeping a tight rein on the ownership of typography, was also able to maintain control of the digital process for quite some time too. Eager to explore the extent that these digital processes had to offer, graphic designers were quick to leap on the new wave in design technology afforded by the computer when Apple launched the Macintosh in 1984. Billed as the alternative to IBM. the Mac was the first personal computer with a graphic interface and was to...

I

The complexity of agency structures is compounded by the terminology. It pays to understand where your contact stands within the department hierarchies. advertising campaign has ceased to run. This stylistic link can prove detrimental in bringing in new advertising commissions, the visual associations with previous products being too strong to risk attempting to create new visual links. The reality can mean that even the hardest working illustrators are only likely to be commissioned for very...

Art and design history books

Having a knowledge and understanding of art and design history is vital to comprehending how visual communication works. Everyone gets stuck with software issues at some point, even hardened professionals. Get out of a fix quickly with the help of the right expert advice. A quaint piece of packaging, a novel and collectable cereal pack give-away toy - both potentially useful reference material that when stored in a padded envelope will not get broken or dusty. Some Visual reference may have to...

Maintenance and Upkeep

Getting a portfolio up and running is only part of the solution, keeping it looking good and performing well is a regular task that needs constant attention. Clean portfolio sleeves with a wipe of tighter fuel on a cotton cloth, replace damaged ones and carefully reposition images that have come unstuck and shifted. All this takes very little time, but can be easily overlooked. Updating on a regular basis, adding new work and taking out older pieces is necessary to maintain your portfolio's...

The Overview

The illustrator's business landscape of design, advertising and publishing has undergone enormous change during the past few decades. The role that graphic communication plays in our everyday lives, here at the start of the 21st century, has never been more intense, complex and demanding for the viewer. In this increasingly digital age. visual communication must compete fiercely for our attention and we stand in the firing line. Free magazines are thrust at us as we leave railway stations, we...

Using the Computer

No one tool or process lias had as much influence on the methods employed by the illustrator as the computer. If it is the pencil that wields the power, then it is the computer that harnesses that power and enables the illustrator to transform the pencil mark into a seemingly never-ending array of new marks. The rebirth and re-interest in the craft of illustration can be attributed directly to the role that the computer has played. The computer lias helped to place illustration on a level with...

Research

Much of the enjoyment and the challenge in working as an illustrator lies in understanding and comprehending the subject of the text, as well as solving its visual interpretation. Illustrators find that within a relatively short period of time they have to become an expert in the subject they are illustrating. The article may be about human relationships, neurosurgery, green politics, inner-city housing issues, car airbag systems or legal changes for solicitors possibilities are endless and...

Production Tips

There are enough potential production tips to warrant filling an entire book, and shelves groan under the weight of titles offering readers purported shortcuts to learning and then mastering software. There are also numerous magazines that go on monthly sale offering software tricks and tips to readers, but many of the most frequent lessons and some of the best advice are often not highlighted or tailored specifically for illustrators. There is very little substitute for learning on the job and...

Communication Tools

Whether going il alone or joining a group there are some essentials that require immediate attention. Having a mobile phone, with credit, is a must, as is a studio phone that can divert to the mobile. Increasingly mobiles have email technology built into them and this can be a real plus when out at appointments for an entire day some clients' first choice for communication is email. A fast Internet link is not to be overlooked, sending artwork via email attachment, especially large files, can...

Demanding Life

Illustration is not for the faint-hearted. It can take a tough cookie to meet the demands and rigours of getting somewhere within a discipline that feels vastly unsupported, Without stand alone facilities in education, the lone illustrator must utilise Ihe media that other disciplines would first lay claim to, breaking into places that would normally be considered Ihe domain of other specialists. Gaining access to the drawing studio normally housed in the fine art department, the darkrooms...

Ownership of Copyright Copyright Licence

The copyright in artwork commissioned by the Client shall be retained by the Illustrator. 2. The Client or the Client's customer (where the Client is acting as an intermediary is granted a licence to reproduce the artwork solely for the purposes set out on the face of this acceptance of commission. If the acceptance of commission is silent, the Client or the Client's customer is granted an exclusive licence for one time use in the United Kingdom only. 3. During the currency of the licence the...

Postcards and stickers Jody Barton

Aircraft Design Drawing Basics

The creation of marketing and promotional materials gives rlic illustrator rlie freedom to produce works that suggest at the content of their portfolio. Without necessarily having to communicate complex messages or content, the format can be chosen for personal preference or dictated by available budget. Some illustrators crcatc a combination of printed materials and mail them together in a pack. each database will have a best-before date of six months most suppliers update their records every...

Acknowledgements

The Fundamentals of Illustration exists because of a unique collaboration between myself as author, and Crush, as co-researchers and design team. As author, the experience of many years of studying, practicing, representing and teaching the discipline of illustration has proven invaluable. i would like to thank the following people for their support, patience and understanding Lesley, Louie, Jake and Felix Zeegen. Carl Rush and Chris Pelting at Crush. Kate Shanahan, Brian Morris. Natalia...

Advertising Illustration

Advertising is a tough sector to break into and is not for the faint-hearted it can be a brutal environment for the freelance illustrator. In return for punishing schedules, unrealistic deadlines, lack of creative decision-making and being told what to do and sometimes how to do it, there is, however, the promise of the advertising fee. It is generally recognised that an increase in fees equates to the increased pressure felt when undertaking most advertising commissions. All advertising...

Digital Illustration II

Digital drawing and digital collage composite 'Summer' For City Pages Kristian Olson, 2004 There are techniques employed by many illustrators that could not easily have been created without the aid of digital technology. Previously, images such as these would have only been possible through intense hand-rendered workmanship and almost certainty not in the timescale that most commissions dictate. 2 & 3. Digital drawing 'Sex' series for Eastpress Izumi Nogawa, 2004 Digital illustration has...

Ondon to Glasgow

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Graphic Design Studio Collaboration

Whilst many aspects of the communication design industry are contained within specialised compartments and departments, as we have seen with advertising, magazine, newspaper and book publishing, there ere a vast number of design companies that exist to offer broader services. Independent graphic design studios and companies far outnumber the specialist advertising agencies or publishing companies, and are a rich source of work for the illustrator. Commissions can be forthcoming for any type of...

Working Relationships

The working relationship for both illustrator and the design company is an important one and much of the success in any collaboration relies on a level of trust between both parties. For the designer commissioning the illustrator, he or she must feel confident that the work is delivered within the deadline and is of a standard that matches previous work in the artist's portfolio. The illustrator must trust that the designer will use his work in a respectful and professional way not running type...

Nmt Thee Pirt

It is one thing to master the art of illustration from the comfort of the art school studio or the warmth of the back bedroom, but working to commission faced with a real brief, a real client and a real deadline is an entirely different process. Different sectors of the design, advertising and publishing worlds each have their own complexities and demands. illustration has the power to capture a personality, a point of view.

Solo or Group

There is an important decision that every illustrator most make it can be dictated by working methods, by financial considerations or by personal choice and it is about the location of the studio, For some the studio will be, at its simplest, the kitchen table or the back bedroom, while for others it may be a rented desk space within a design company, or a shared loft-style studio in a cool part of town. Finding the place that best suits your needs is fundamental to creating an environment...

Avenues for Self Promotion

The self-promoting illustrator should plan to make an impact that leads to a request to view a portfolio of work, with or without the illustrator present, a decision to click on a website for more illustration samples, or even directly commission work. Publicity is never created with the intention of securing a job for life or to set out an in-depth professional history or profile, so simplicity is the key. It is never wise to send a long resume or CV it should be the quality of the work that...

Terms and conditions

On the reverse of the standard Acceptance of Commission Form can be printed a set of terms and conditions defining the fuller details of issues such as copyright licence and ownership, approval and rejection of artwork, changes to artwork and even ownership of the artwork itself pertinent to the laws of your country of residence. If your client agrees to these terms, it can be safe to assume that they can be trusted to act professionally. 18. The Illustrator shall retain ownership of all...

Analogue Portfolios

Even in this digital age, real-world, real-time portfolios are still al the core of self-promotion. The first rule is to invest money in something that works well and looks the part. Using a battered plastic folio is fine if you are a student ferrying work back and forlh from your room to art school studio. If you wish to be taken seriously, however, and aim to compete with the bigger fish, then you need to give your work Ihe best possible presentation. All good graphic-art material suppliers...

Illustration as a Discipline

Famous Illustrators Graphic Design

As for boundaries and borderlines, it is clear that illustration sits somewhere between art and design. Never truly considered to be an adjunct of art with a capital A', nor wholly allowed to exist as a solo design discipline, without the prop that is graphic design, illustration has been continually disowned by both artists and designers. It has been derided as whimsical by the artist and arty' by the designer. Outside of education there appears to be a blanket refusal by artists to...

Opportunities

Corporative Illustration Style

Occasionally art directors cut against the tide of photographic imagery to offer illustrators the opportunity to create fresher, more personal interpretations of the season s trends and ranges. This type of fashion story commission usually comes from the fashion monthlies. It's mainly the more upmarket magazines as well as men's titles that tend to opt for this approach. The more avant-garde and independent the title, the more they are expected to be directional in their approach in fact it is...

The New Wave of Illustrators

Bingo Cornershopcornucpiarama

Interestingly, a revolution was taking place away from the confines of professional illustration and the often-stifling demands of commercial work. The uprising was subtle and not started on the battlegrounds familiar to the old guard of illustrators. A new wave was honing its skills away from regular illustration outlets, producing work that refused to pander to the art directors of glossy monthly magazines or the Sunday supplements. Away from the scrutiny of the design press, from...

Small Freelance Budgets

Elioth Thoburn Hoxton Apocalypsse

For illustration the situation was somewhat different. For illustrators, to work in an independent freelance capacity simply meant that the purchase of digital hardware would be out of reach for sometime. The price of software was prohibitively expensive and so costs needed to fall dramatically before the tide would turn, As well as a reduction in hardware and software costs, it would also take the expertise of those designers and art directors commissioning illustration to have a knowledge of...

Louise Weir Illustrator

Famous Fashion Illustrators

Traditional techniques such as painting have started to have more impact in recent years. With so many illustrators having gone over to digital working methods, older, more established ways of image-creation have become more sought after. Outside of education there appears to be a blanket refusal by artists to acknowledge the importance of the role that illustration plays. The crossover from art to illustration is occasionally deemed appropriate, but the reverse is rarely accepted.

Pay and Display Annuals

Contact 2004 Contact Publishing, 2004 To guarantee entry into an annual, opt for the pay-and-disptay option - normally published within the first quarter of a new calendar year and mailed directly to all top industry companies on your behalf. Expensive, if you pay the rate-card price, but your work is included along with everyone else that has paid - good work and bad. Three different annuals that at first glance - look alike. Judged annuals carry the most weight with agency-only coming in a...

Looseleaf presentation box portfolio Ian Wright

Ian Wright Illustrator

Choosing the best format for a portfolio is paramount. Ian Wright, an established illustrator for over 20 years, chooses to display his work in loose sleeves within a professionally made presentation box. This allows him to tailor each presentation of the portfolio individually depending on the client and area of specialisation. To say that illustrators live and die hy the strength of their portfolio is not an exaggeration. 'Show with your work that you can answer a brief and that you have a...

Mailshots

Making the first contact with a potential client is important and creating the right impression is vital the professional approach is to create a mail-shot that is simply posted to the recipient. Knowing what to send and how to package it is paramount to your mail-shot's success. Traditionally, illustrators produce postcards as samples of their work. They are relatively inexpensive to produce, cheap to send, and art directors and designers often have filing systems to accommodate them for...

Us Them by Paul Davis Laurence King Paul Davis

Paul Davis Illustration

Illustrators with a proven track record and a strong concept for a book project may find that their proposals reach full production. A simple idea of how UK and US citizens view each other culminated in this book, written and illustrated by UK illustrator and commentator Paul Davis. This title is proof that even in a relatively conservative sector of the industry, strong concepts married to a strong visual style can break new ground in hitting the high-street bookshops. 1-3. Children's Book...

Record Label Set Ups

The music business is a global industry that employs tens of thousands of people and represents artists and acts that generate many millions ol dollars per annum. The huge scale of the operation means that finding in-roads into working as a freelance illustrator can be less lhan straightforward, Large record labels normally run their own art departments, creating sleeves and promos for their acts on an in-house basis, buying in photography and illustration on a project-by-project basis. Some of...

An Interview with Autumn Whitehurst

Autumn Whitehurst The Guilty Bride

Editorial work for magazines and newspapers is the life-blood for many illustrators, allowing unique opportunities for showcasing new approaches and working methods. What is your take on this aspect of the industry and why is it important for you to participate in editorial illustration AW - Editorial work is generally an illustrator's playground. Though it doesn't pay anywhere nearly as much as advertising work does. I find it to be the place in which I evolve. The clients are less inclined to...

MiLtS

Aaa Aaa Aaaaaaaa Aaaaaaaaeeezss

From that first life-drawing class in the studio to the induction session in the print-making workshop or the introductory class in the darkroom, it is clear that art school offers a wealth of new creative opportunities to the young artist or designer. Generally it is recognised in art and design education that students will study a one-year basic course in art and design before embarking upon a more specialised three-year program in their chosen field. In the UK and Europe this general...

Delights

Famous Fashion Illustrators

Wi with a diary or a time-planner - they are different things, You should not have to schedule time to be creative, it should just occur, and when it does you need to be prepared. Use your sketchbook to contain all that you record, don't worry about keeping it specifically for either personal or professional work - put everything in and you'll find that the two areas mix and merge. Draw, doodle, write and note-take whenever and wherever. Clip out findings ram newspapers and magazines...

An Interview with Anthony Burrill

Work For Design

Working with design companies differs from working in other sectors of the market - there is more crossover and collaboration between designer and illustrator image-maker. How do you feel that this has advantaged your work AB - When working for an ad agency the traditional hierarchies are well understood by everybody involved. Normally I have the most contact with the art director during the job. The agency then deals with the client there isn't much direct communication. When working with...

CIA Quarterly CIA

Edel Und Geck

Professional presentation and promotion should be guaranteed with representation by an established illustration agency. Time, effort and financial backing ensure marketing tools are created that reflect an agency's approach to business. Well-designed and well-considered, great marketing can attract work an individual illustrator would struggle to find on their own. wa il lCl l lt lwent kl Iiannitwvary iflhreii.- autelt jMUC nun Ihr KfluraUn aOBlIduntf Agentur central IlluUrallon Rgmcy liiirm...

An Interview with Henry Obasi

Henry Obasi

Working as an illustrator on advertising commissions in front of a massive audience do you find this a creative challenge or i. HO - This can be regarded as a challenge but not a major one. No matter how large the audience, advertising companies usually commission specific illustrators to engage with a target-specific audience. This is mainty because they are aware of the audience's social cultural characteristic and how thai audience will respond to the artist's visual style. Most of the...

An Interview with Han Hoogerbrugge

Holland Aniamtion Film Festival

Personal work can be the driving influence for commercial projects how do you maintain the correct balance that best suits you HH - My personal work and commercial work are often close together. I get asked for commissions because of what I do with my free work and I can only do commercial jobs if they relate to my free work. Usually clients are after something kind of dark, funny and different when they commission me. This means I don't have to worry about a balance most of the time. The...

An Interview with Stina Persson

Stina Persson Sketch

Illustration and fashion are inextricably linked and in recent years the relationship between the two has blossomed further. Why do you think this has happened and how does your work fit into this relationship SP - I think the balance between the use of photography and illustration in the fashion world was off for quite some time, Art directors and editors at magazines seemed to be scared of illustration and the element of unexpectedness that it brings. But now that everything is digital and...

Acceptance of commission form

Good practice in the relationship between the commissioner the art director and the commissioned the illustrator should involve, as standard procedure, an agreement in writing to protect both parties. A wise initiative on the part of the illustrator is to send an Acceptance of Commission Form stating information about the project - delivery dates for visuals and then for artwork, agreed fees, details regarding ownership of copyright etc. An accountant will advise you of exactly what details...