Advertising Illustration

Advertising is a tough sector to break into and is not for the faint-hearted it can be a brutal environment for the freelance illustrator. In return for punishing schedules, unrealistic deadlines, lack of creative decision-making and being told what to do and sometimes how to do it, there is, however, the promise of the advertising fee. It is generally recognised that an increase in fees equates to the increased pressure felt when undertaking most advertising commissions. All advertising...

Digital Illustration II

Digital drawing and digital collage composite 'Summer' For City Pages Kristian Olson, 2004 There are techniques employed by many illustrators that could not easily have been created without the aid of digital technology. Previously, images such as these would have only been possible through intense hand-rendered workmanship and almost certainty not in the timescale that most commissions dictate. 2 & 3. Digital drawing 'Sex' series for Eastpress Izumi Nogawa, 2004 Digital illustration has...

Ondon to Glasgow

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Graphic Design Studio Collaboration

Whilst many aspects of the communication design industry are contained within specialised compartments and departments, as we have seen with advertising, magazine, newspaper and book publishing, there ere a vast number of design companies that exist to offer broader services. Independent graphic design studios and companies far outnumber the specialist advertising agencies or publishing companies, and are a rich source of work for the illustrator. Commissions can be forthcoming for any type of...

Presentation Techniques

Whether with an agent or working solo, you will have to spend time making many presentations to clients on a regular basis, starting from the point of that very first meeting, Presentation techniques are no mystery, but can prove problematic for some artists. Despite an art school training that can require constant justification of a piece of work, often in group situations, many illustrators do not communicate clearly in meetings with their own clients. It is important to be confident about...

Working Relationships

The working relationship for both illustrator and the design company is an important one and much of the success in any collaboration relies on a level of trust between both parties. For the designer commissioning the illustrator, he or she must feel confident that the work is delivered within the deadline and is of a standard that matches previous work in the artist's portfolio. The illustrator must trust that the designer will use his work in a respectful and professional way not running type...

Nmt Thee Pirt

It is one thing to master the art of illustration from the comfort of the art school studio or the warmth of the back bedroom, but working to commission faced with a real brief, a real client and a real deadline is an entirely different process. Different sectors of the design, advertising and publishing worlds each have their own complexities and demands. illustration has the power to capture a personality, a point of view.

Solo or Group

There is an important decision that every illustrator most make it can be dictated by working methods, by financial considerations or by personal choice and it is about the location of the studio, For some the studio will be, at its simplest, the kitchen table or the back bedroom, while for others it may be a rented desk space within a design company, or a shared loft-style studio in a cool part of town. Finding the place that best suits your needs is fundamental to creating an environment...

Avenues for Self Promotion

The self-promoting illustrator should plan to make an impact that leads to a request to view a portfolio of work, with or without the illustrator present, a decision to click on a website for more illustration samples, or even directly commission work. Publicity is never created with the intention of securing a job for life or to set out an in-depth professional history or profile, so simplicity is the key. It is never wise to send a long resume or CV it should be the quality of the work that...

Using Photography

'Carry a camera with you at all times' lias long been the advice to budding photographers by hardened commercial pros, specialists and teaching staff. Nowadays, recording life with a camera has bccomc the norm for practitioners of all art and design disciplines as well as just photographers. Illustrators have used photography as a reference tool for many years. For those who create drawings on location, the camera has provided an excellent memory-jogger. Many will aim to record as much...

Terms and conditions

On the reverse of the standard Acceptance of Commission Form can be printed a set of terms and conditions defining the fuller details of issues such as copyright licence and ownership, approval and rejection of artwork, changes to artwork and even ownership of the artwork itself pertinent to the laws of your country of residence. If your client agrees to these terms, it can be safe to assume that they can be trusted to act professionally. 18. The Illustrator shall retain ownership of all...

Analogue Portfolios

Even in this digital age, real-world, real-time portfolios are still al the core of self-promotion. The first rule is to invest money in something that works well and looks the part. Using a battered plastic folio is fine if you are a student ferrying work back and forlh from your room to art school studio. If you wish to be taken seriously, however, and aim to compete with the bigger fish, then you need to give your work Ihe best possible presentation. All good graphic-art material suppliers...

Illustration as a Discipline

Famous Illustrators Graphic Design

As for boundaries and borderlines, it is clear that illustration sits somewhere between art and design. Never truly considered to be an adjunct of art with a capital A', nor wholly allowed to exist as a solo design discipline, without the prop that is graphic design, illustration has been continually disowned by both artists and designers. It has been derided as whimsical by the artist and arty' by the designer. Outside of education there appears to be a blanket refusal by artists to...

Opportunities

Corporative Illustration Style

Occasionally art directors cut against the tide of photographic imagery to offer illustrators the opportunity to create fresher, more personal interpretations of the season s trends and ranges. This type of fashion story commission usually comes from the fashion monthlies. It's mainly the more upmarket magazines as well as men's titles that tend to opt for this approach. The more avant-garde and independent the title, the more they are expected to be directional in their approach in fact it is...

The New Wave of Illustrators

Bingo Cornershopcornucpiarama

Interestingly, a revolution was taking place away from the confines of professional illustration and the often-stifling demands of commercial work. The uprising was subtle and not started on the battlegrounds familiar to the old guard of illustrators. A new wave was honing its skills away from regular illustration outlets, producing work that refused to pander to the art directors of glossy monthly magazines or the Sunday supplements. Away from the scrutiny of the design press, from...

Small Freelance Budgets

Elioth Thoburn Hoxton Apocalypsse

For illustration the situation was somewhat different. For illustrators, to work in an independent freelance capacity simply meant that the purchase of digital hardware would be out of reach for sometime. The price of software was prohibitively expensive and so costs needed to fall dramatically before the tide would turn, As well as a reduction in hardware and software costs, it would also take the expertise of those designers and art directors commissioning illustration to have a knowledge of...

Info

Monkey Dust Andrew Rae Bbc

Photographic composite 'Sore Leg' for NHS Andrew Rae, 2004 photographic composite 'Stairs' for NHS Andrew Rae, 2004 photographic composite 'Bike Crash' for NHS Andrew Rae, 2004 photographic composite Monkey Dust' for BBC Andrew Rae, 2004 Combining hand-rendered, digitally-drawn characters with real digitally-shot backgrounds gives an image a realistic yet edgy feel. Equally effective can be the dropping in of a photographic sky to a hand-drawn and coloured Illustration.

Louise Weir Illustrator

Traditional techniques such as painting have started to have more impact in recent years. With so many illustrators having gone over to digital working methods, older, more established ways of image-creation have become more sought after. Outside of education there appears to be a blanket refusal by artists to acknowledge the importance of the role that illustration plays. The crossover from art to illustration is occasionally deemed appropriate, but the reverse is rarely accepted.

Pay and Display Annuals

Contact 2004 Contact Publishing, 2004 To guarantee entry into an annual, opt for the pay-and-disptay option - normally published within the first quarter of a new calendar year and mailed directly to all top industry companies on your behalf. Expensive, if you pay the rate-card price, but your work is included along with everyone else that has paid - good work and bad. Three different annuals that at first glance - look alike. Judged annuals carry the most weight with agency-only coming in a...

Looseleaf presentation box portfolio Ian Wright

Ian Wright Illustrator

Choosing the best format for a portfolio is paramount. Ian Wright, an established illustrator for over 20 years, chooses to display his work in loose sleeves within a professionally made presentation box. This allows him to tailor each presentation of the portfolio individually depending on the client and area of specialisation. To say that illustrators live and die hy the strength of their portfolio is not an exaggeration. 'Show with your work that you can answer a brief and that you have a...

Mailshots

Making the first contact with a potential client is important and creating the right impression is vital the professional approach is to create a mail-shot that is simply posted to the recipient. Knowing what to send and how to package it is paramount to your mail-shot's success. Traditionally, illustrators produce postcards as samples of their work. They are relatively inexpensive to produce, cheap to send, and art directors and designers often have filing systems to accommodate them for...

Us Them by Paul Davis Laurence King Paul Davis

Paul Davis Illustration

Illustrators with a proven track record and a strong concept for a book project may find that their proposals reach full production. A simple idea of how UK and US citizens view each other culminated in this book, written and illustrated by UK illustrator and commentator Paul Davis. This title is proof that even in a relatively conservative sector of the industry, strong concepts married to a strong visual style can break new ground in hitting the high-street bookshops. 1-3. Children's Book...

Record Label Set Ups

The music business is a global industry that employs tens of thousands of people and represents artists and acts that generate many millions ol dollars per annum. The huge scale of the operation means that finding in-roads into working as a freelance illustrator can be less lhan straightforward, Large record labels normally run their own art departments, creating sleeves and promos for their acts on an in-house basis, buying in photography and illustration on a project-by-project basis. Some of...

An Interview with Autumn Whitehurst

Autumn Whitehurst The Guilty Bride

Editorial work for magazines and newspapers is the life-blood for many illustrators, allowing unique opportunities for showcasing new approaches and working methods. What is your take on this aspect of the industry and why is it important for you to participate in editorial illustration AW - Editorial work is generally an illustrator's playground. Though it doesn't pay anywhere nearly as much as advertising work does. I find it to be the place in which I evolve. The clients are less inclined to...

MiLtS

Famous Fashion Illustrators

From that first life-drawing class in the studio to the induction session in the print-making workshop or the introductory class in the darkroom, it is clear that art school offers a wealth of new creative opportunities to the young artist or designer. Generally it is recognised in art and design education that students will study a one-year basic course in art and design before embarking upon a more specialised three-year program in their chosen field. In the UK and Europe this general...

Delights

Famous Fashion Illustrators

Wi with a diary or a time-planner - they are different things, You should not have to schedule time to be creative, it should just occur, and when it does you need to be prepared. Use your sketchbook to contain all that you record, don't worry about keeping it specifically for either personal or professional work - put everything in and you'll find that the two areas mix and merge. Draw, doodle, write and note-take whenever and wherever. Clip out findings ram newspapers and magazines...

An Interview with Anthony Burrill

Work For Design

Working with design companies differs from working in other sectors of the market - there is more crossover and collaboration between designer and illustrator image-maker. How do you feel that this has advantaged your work AB - When working for an ad agency the traditional hierarchies are well understood by everybody involved. Normally I have the most contact with the art director during the job. The agency then deals with the client there isn't much direct communication. When working with...

CIA Quarterly CIA

Edel Und Geck

Professional presentation and promotion should be guaranteed with representation by an established illustration agency. Time, effort and financial backing ensure marketing tools are created that reflect an agency's approach to business. Well-designed and well-considered, great marketing can attract work an individual illustrator would struggle to find on their own. wa il lCl l lt lwent kl Iiannitwvary iflhreii.- autelt jMUC nun Ihr KfluraUn aOBlIduntf Agentur central IlluUrallon Rgmcy liiirm...

An Interview with Henry Obasi

Henry Obasi

Working as an illustrator on advertising commissions in front of a massive audience do you find this a creative challenge or i. HO - This can be regarded as a challenge but not a major one. No matter how large the audience, advertising companies usually commission specific illustrators to engage with a target-specific audience. This is mainty because they are aware of the audience's social cultural characteristic and how thai audience will respond to the artist's visual style. Most of the...

An Interview with Han Hoogerbrugge

Holland Aniamtion Film Festival

Personal work can be the driving influence for commercial projects how do you maintain the correct balance that best suits you HH - My personal work and commercial work are often close together. I get asked for commissions because of what I do with my free work and I can only do commercial jobs if they relate to my free work. Usually clients are after something kind of dark, funny and different when they commission me. This means I don't have to worry about a balance most of the time. The...

An Interview with Stina Persson

Stina Persson Sketch

Illustration and fashion are inextricably linked and in recent years the relationship between the two has blossomed further. Why do you think this has happened and how does your work fit into this relationship SP - I think the balance between the use of photography and illustration in the fashion world was off for quite some time, Art directors and editors at magazines seemed to be scared of illustration and the element of unexpectedness that it brings. But now that everything is digital and...

Acceptance of commission form

Good practice in the relationship between the commissioner the art director and the commissioned the illustrator should involve, as standard procedure, an agreement in writing to protect both parties. A wise initiative on the part of the illustrator is to send an Acceptance of Commission Form stating information about the project - delivery dates for visuals and then for artwork, agreed fees, details regarding ownership of copyright etc. An accountant will advise you of exactly what details...